Posts

Showing posts with the label topic-music

Dynamic Range Day 2010

Image
Just so you know, today is Dynamic Range Day . Music is getting louder - and sounding worse. Over the past 20 years, the recording and mastering of recorded music has been increasingly plagued by an industry-wide practice of making recordings as loud as possible, while crushing any dynamics contained in the original performance. The result is music that sounds flat, two-dimensional, distorted, and is exhausting to listen to. This self-defeating race to be "louder" than anyone else has become known as the Loudness Wars. You can read more about it at Wikipedia - http://en.wikipedia.org/wiki/Loudness_war - or see an example at YouTube - http://www.youtube.com/watch?v=3Gmex_4hreQ . Well... March 20th 2010 is Dynamic Range Day ! This is our chance to fight back and raise awareness.

AudioSurf Released

Image
Following up on my previous post about AudioSurf , the game was officially released on Steam a couple of days ago. It's $10, and a free demo is available. So, go check it out .

Better Than Free: Piracy vs. Legitimacy.

Image
I came across a really good article today called Better Than Free written by Kevin Kelly . The article is about how something that may be free and infinitely abundant—referring to digital media—can still be valuable enough that people will pay for it, even though the law of supply and demand states that if something is in infinite supply it will cost nothing. This made me think about how the ability to make perfect copies of digital media will affect the kind of work that I want to do. Every media industry that I can think of is complaining about piracy and how it's hurting their business: music, movies, video games, books, software, the list goes on and on. If it's so easy to get copies for free then why would anybody pay for it? I've been thinking about this topic a lot over the past few years because our studio's primary form of distribution will be internet downloads. Trying to create the best possible product and cultivate a high level of trust with customers, wh...

Thoughts on Independent Music

Image
Before I turned to graphic arts my studies and hobbies were in music composition. Like everyone else in the demomusic scene I released music for free and competed in contests like MC6 and 30 minute compos on #trax. I don't compose much anymore but I still have a great love of music and the people who have the craft to do it well. I've been very passionate about independent music over the past couple of years since understanding more about the current state of the record industry. I'm not going to rant too much about this, and I don't think I need to because a lot of people would agree that the situation in the industry, for both artists and fans, is pretty abysmal. This doesn't have as much to do with the RIAA, it's about what artists under a record label have to go through; the record industry doesn't try to make music as much as they try to make celebrities. This is why I've become so passionate about the independent music scene. I still consider myse...

My Work: CMC Ad Process

Image
Here are the links to the Computer Medical Center Ad we just finished. CMC Ad 1 : 720p, MP4/H264/AAC, 23.8 MB CMC Ad 2 : 720p, MP4/H264/AAC, 24.3 MB Music Track : MP3, 192kbit Music Track : OGG, 192kbit All content is copyrighted by Computer Medical Center. Credits Studio: Lumaglyph Creative Director and Designer: Glen Moyes Storyboard Artist: Shaun Williams Animation: Adam Weber, Glen Moyes Photography: Meggan Hayes Music: Glen Moyes (composition and engineering), Aaron Pike (composition), Shane Hunt (guitar) Design Process The goal for the TV spot was to create an ad on a tight budget that didn't look local. The ad is going to be shown in movie theaters locally and on cable TV, so we wanted to create an ad that is entertaining, communicates what Computer Medical Center does and sets it apart from the competition. The game piece concept worked very well to achieve this, and all within budget. For the second half of the ad, we decided to use photography in motion as opposed to vide...